| 
MR. GREEK's support for their franchisees is the
best in its class. Owning and operating a MR. GREEK franchise includes use of the brand name, trademarks, recipes, policies,
procedures, specifications, systems and methods and décor
as well as support in the following specific areas:
 |
Real Estate/Site Selection |
 |
Construction and Design |
 |
Purchasing and Distribution |
 |
Operating manuals, policies, procedures,
and business management systems |
 |
Employee and Management Selection |
 |
Marketing and Advertising |
 |
On-going training |
MR. GREEK Marketing & Advertising:
Since 1988, Mr. GREEK has become a household name and its brand awareness far outweighs the number of locations. This has been achieved through various carefully-planned marketing initiatives and community involvement.
MR. GREEK's Creative team is constantly developing promotional materials. To effectively reach the diverse markets where Mr. GREEK is available, marketing initiatives are customized to ensure maximum impact.
Consistent messaging, in-store presence as well as a fresh approach to marketing have led to continuous growth in sales and brand awareness. Mr. GREEK continues to be the largest and fastest-growing Greek/Mediterranean Chain in all of North America. |